Legal
Privacy Policy
Last updated September 27, 2026
Huddle AI, Inc. (“Huddle”, “we”, “us”, “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit tryhuddle.ai, book a call with us, correspond with us, receive a Fitting, or use the Huddle software service (collectively, the “Services”). Huddle AI, Inc. is a Delaware corporation operating from New York and is the controller of the personal information this policy describes, except where the section “Information We Process for Our Customers” says otherwise.
Information We Collect
Information you provide. Booking is handled by a third-party scheduling provider on its own website, not on tryhuddle.ai. What you enter there is collected by that provider under its own privacy notice and shared with us; it includes your name, your email address, and the details the booking form asks for. If you contact us by email instead, we receive whatever that message contains.
Information from other sources. We contact brands directly. Business contact details reached that way come from publicly available sources such as a company website, a public professional profile, or a business directory. Any message we send carries a way to tell us to stop, and you can ask us to remove your details at any time by emailing hello@tryhuddle.ai.
Information about your brand’s public surfaces. Before a call we review your brand’s publicly accessible storefront in the same way a shopper or a search engine would: product pages, on-site search results, public product feeds, and public index data. We do not authenticate to any system, and we do not request credentials at this stage. Nothing we review is information a visitor to your website could not also see.
Information about your account in the Huddle service. When a person at a customer signs in to the Huddle service through their company’s Microsoft or Google account, we receive their name, business email address and the identifier of their company’s directory. We also keep our own record of sign-ins and of the actions taken and approvals given in the service: who acted, when, and what kind of action it was, without the content of what was decided. We use this to run the service, to keep it secure, and to show a customer’s team who approved what. The content of what a customer’s team decides, approves or changes is that customer’s information, described under “Information We Process for Our Customers.”
Information collected automatically. Our host records standard server request data, including IP address, browser type, and the pages requested. Our pages load fonts and, on the homepage, two animation libraries from third-party content delivery networks; because your browser fetches those files directly, those networks receive your IP address and browser type. We use one analytics provider on two pages of this site — the homepage, and the confirmation page you reach after booking a call. Its script is fetched from that provider directly, so it receives your IP address and browser type in the same way; it sets no cookies and collects no personal data. The tryhuddle.ai website sets no cookies of its own and runs no advertising or cross-site tracking technology.
How We Use Information
We use the information described above to schedule and prepare for calls, to produce and deliver the Fitting, to respond to correspondence, to maintain and secure the Services, and to comply with legal obligations. Your domain determines what we review; your email is how we send the Fitting and the calendar invitation; who runs store operations today, and roughly how many hours a week it takes, is how we scope and price the work; how often you launch, and where your products need to be right beyond your own site, tell us how much of that work recurs; what you use a general AI assistant for tells us which of this work you already hand to one; and the tools you tell us your brand uses tell us which connections the work will need.
We do not sell personal information, we do not share personal information for cross-context behavioral advertising, and we do not use it to train models.
Legal Bases for Processing
If you are in the European Economic Area, the United Kingdom or Switzerland, we process your personal information on the following legal bases.
- Performance of a contract, or steps you ask us to take before one. Scheduling the call you booked, preparing for it, producing and delivering the Fitting you requested, and providing the Huddle service to you under our agreement with your company.
- Our legitimate interests. Contacting brands we believe would benefit from our work, using business contact details from public sources; reviewing your brand’s publicly accessible storefront before a call; keeping the Fitting and its evidence so that a figure we reported can be substantiated; maintaining and securing the Services, including keeping our record of sign-ins and of who approved what in the service; and understanding, in aggregate and without identifying anyone, how our website is used. In each case we have weighed these interests against your rights and concluded that they are not overridden, because the information is business-related, the processing is what a business contact would reasonably expect, and you can object at any time.
- Consent. We do not currently rely on consent for any processing described in this policy. If we ever do, we will ask for it at the time and you may withdraw it at any time without affecting processing that took place before.
- Legal obligation. Keeping records the law requires us to keep and responding to lawful requests from public authorities.
Where we rely on legitimate interests you have the right to object, and we will stop unless we can show compelling grounds that override your interests, rights and freedoms. To object, email hello@tryhuddle.ai.
Information We Process for Our Customers
Businesses that use the Huddle software service connect systems of their own, such as an online store, a work email or file account, a team messaging tool or a marketing platform, and choose what Huddle reads. Huddle processes the information in those systems on that business’s instructions and on its behalf, to identify and record business decisions, to answer its team’s questions, and to propose work that a person at that business approves before anything is changed. For that information, the business is the controller (or, under California law, the business) and Huddle is its processor (or service provider). The business’s own privacy notice governs, and requests about that information should go to the business; if you send one to us, we will pass it on.
In providing the service we do not sell that information, do not use it for advertising, do not use it to train artificial-intelligence models, and do not use one customer’s information to serve another. We keep original messages and files for no more than 30 days and keep only the decisions the customer’s team confirms, with a reference to where each came from. Content from one person’s mailbox or files is shown to that person’s colleagues only if that person has opted in within the service.
Huddle’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Information from a customer’s Microsoft 365 account is processed only under the permissions the customer’s administrator grants and the written authorization in our agreement with that customer.
Our agreement with each customer includes data processing terms that meet the requirements of the GDPR and the CCPA. Those terms, and the current list of the service providers we use to run the service, are available on request to hello@tryhuddle.ai.
Sharing of Information
We do not sell or rent personal information. We share it with third-party service providers that perform functions on our behalf, including website hosting and infrastructure, content delivery and font hosting, scheduling, sign-in, email and communications, and website analytics. These providers may access personal information only to perform those functions for us, and are bound by contract not to use or disclose it for any other purpose.
We may also disclose information where required by law or to respond to lawful requests by public authorities, to enforce our agreements, to protect the rights, property, or safety of Huddle or others, and in connection with a merger, acquisition, financing, or sale of all or part of our business.
A current list of the service providers we use is available on request to hello@tryhuddle.ai.
Data Retention
We retain booking details and correspondence for the duration of our discussions and for two years afterwards, so that we can answer questions about work we delivered. We retain the Fitting we produce, and the evidence underlying it, for three years as our own record of what we reported; if a figure of ours is later questioned, that record is how we verify it. We retain the account information of a person who signs in to the Huddle service for the life of our agreement with their company and for 30 days afterwards, the window in which that company’s information is deleted. We retain our record of sign-ins and of actions taken and approvals given in the service for one year. We delete or anonymize information when it is no longer needed for these purposes, or earlier on request.
Your Rights and Choices
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of the personal information we hold about you, to object to or restrict its processing, and to withdraw consent where processing relies on consent. To exercise any of these rights, email hello@tryhuddle.ai. We will respond within the period required by applicable law, and we will confirm when a deletion is complete. You do not need to give a reason, and you do not need to be a client. You will not be discriminated against for exercising these rights. Two limits apply to deletion: we may keep records we need to comply with a legal obligation, and we may keep the report we produced for you, and the evidence underlying it, for the retention period described above, so that a figure we published can still be substantiated. If we hold anything back on either ground, we will tell you what and why. You also have the right to complain to your local data protection authority.
How we verify a request. To protect your information we will confirm that a request comes from you before we act on it. Usually that means replying from the email address we hold for you, or answering a question about your dealings with us that only you would know. We will ask for more only if we need it, and we will not use what you give us to verify a request for anything else. If we cannot verify a request we will tell you why.
Authorized agents. You may have someone else make a request for you. We will ask the agent for your signed permission, or for proof of a power of attorney, and we may confirm the request with you directly.
Global Privacy Control. We treat a Global Privacy Control signal from your browser as a valid request to opt out of the sale or sharing of your personal information. Because we do not sell or share personal information and set no cookies of our own, honoring the signal changes nothing about how the site works.
Security
We maintain administrative and technical measures appropriate to the limited categories of information we hold, including encryption in transit and access limited to those who need it. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
International Transfers
We operate in the United States, and our service providers process information in the United States or, in the case of the global content delivery networks that serve our fonts and scripts, on servers in the region nearest to you. If you access the Services from outside the United States, your information will be transferred to, stored in, and processed in the United States, where data protection law may differ from the law of your jurisdiction. Where required, we rely on appropriate safeguards for such transfers, such as the European Commission’s standard contractual clauses and the United Kingdom’s international data transfer addendum, and we will provide a copy on request.
Children’s Privacy
The Services are intended for businesses and are not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, contact us and we will delete it.
California Privacy Rights
This section applies to California residents and supplements the rest of this policy. It is our notice at collection under the California Consumer Privacy Act as amended by the California Privacy Rights Act (together, the “CCPA”).
What we collect, from where, why, and who receives it. In the 12 months before the “Last updated” date we collected the following categories of personal information, or expect to collect them once a customer’s users sign in. We keep each for the period described under “Data Retention.”
| Category | Examples | Sources | Business purposes | Categories of third parties we disclose it to |
|---|---|---|---|---|
| Identifiers | Name, business email address, IP address, the domain of your brand | You, through the scheduling provider or by email; our host’s server logs; public business sources | Scheduling and preparing calls; producing and delivering the Fitting; responding to you; securing the Services | Service providers for hosting, scheduling, email and communications, and website analytics |
| Identifiers and account information | Name, business email address, the identifier of your company’s directory, sign-in records, and our record of actions taken and approvals given in the service | You, through your company’s Microsoft or Google sign-in, and your use of the service | Running and securing the service; recording who approved what | Service providers for hosting, sign-in and email |
| Professional or employment-related information | Your role at your brand, who runs store operations, the hours that work takes | You, through the scheduling provider; public business sources | Scoping and pricing the work; preparing for the call | Service providers for hosting and scheduling |
| Commercial information | The details the booking form asks for about your brand: how often you launch, where your products need to be right, which tools you use, what you use an AI assistant for | You, through the scheduling provider | Scoping the work; preparing the Fitting and the call | Service providers for hosting and scheduling |
| Internet or other electronic network activity | Browser type, pages requested, referring page | Collected automatically by our host, by the content delivery networks that serve our fonts and scripts, and by our analytics provider | Operating and securing the website; understanding site use in aggregate | Service providers for hosting, content delivery and font hosting, and website analytics |
We do not collect sensitive personal information as the CCPA defines it, precise geolocation, biometric information, or information about children under 16, and we do not use or disclose personal information for purposes other than those listed above without telling you first.
No sale or sharing. We do not sell personal information and we do not share it for cross-context behavioral advertising, and we have not done so in the preceding 12 months. We have no actual knowledge that we sell or share the personal information of anyone under 16.
Your rights. You have the right to know what personal information we collect, use, disclose and sell or share about you, including the categories and specific pieces; to delete it; to correct it if it is inaccurate; to opt out of its sale or sharing; to limit the use of sensitive personal information; and not to be discriminated against for exercising any of these rights. Because we do not sell or share personal information and do not collect sensitive personal information, there is nothing to opt out of or limit, and we honor Global Privacy Control as described above.
How to exercise them. Email hello@tryhuddle.ai. We will confirm receipt within 10 business days and respond within 45 days, extending once by a further 45 days if we need to and telling you why. We verify requests, and accept requests through authorized agents, as described under “Your Rights and Choices.” You may make a request to know twice in any 12-month period.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be communicated to anyone with whom we are actively corresponding.
Contact Us
Questions about this Privacy Policy or about how we handle information may be sent to hello@tryhuddle.ai, or to Huddle AI, Inc., New York, NY.
Governing Law
This Privacy Policy is governed by the laws of the State of New York, without regard to its conflict of law provisions.